Bicycling Magazine Article

Steve Isaacs
1 min readMar 26, 2014

Right after I launched the trailer for Sweet Ride USA, my web series about riding bikes and eating desserts, a Twitter DM came in from Bicycling Magazine’s editor-at-large, Bill Strickland asking if Sweet Ride USA would like to be in Bicycling Magazine. Well, holy crap.

After a few months of back and forth, we did it. Photographer Mathew Scott shadowed my team as while we shot SRUSA Episode 3 on a blistering hot fall day in LA. Bicycling asked if I’d write the copy to accompany the photos, and it ended up being a full eight-page spread. I actually got to write an article in a magazine I had a physical subscription to. Bucket list, check.

The people at Bicycling truly couldn’t have been more amazing, and they really honored us with the attention.

Check out the article here

“One Sweet Ride” on Bicycling.com

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Steve Isaacs

Freelance Creative Director and Illustrator. Cinephile: A Card Game coming this August on Clarkson Potter Publishers. steveisaacs.com